Google Ads Case Study 1
From 0 to over 3,000 monthly organic visitors, in less than 12 months.
Most PPC agencies make one glaring mistake.
That mistake is simple – when they take on a new client and begin work, they focus almost all of their attention on the client’s Google Ads account.
At first glance this might make sense, but the reality is that over 90% of the customer journey, and the vast majority of how the customer reacts to your ads, comes from the landing page itself.
When we took on this client, we decided to focus almost all of our attention on the landing page. Starting from the Hero section and keeping in mind the journey the user would take from there, we followed the number one rule – SPLIT TEST EVERYTHING!
In this case, this meant single variable, monthly AB tests for every important element.
When we focus on a landing page we tend to look at 3 key elements. T
The first is copy, particularly headlines and the most eye catching areas of text.
The second is visuals such as images and graphics, and how they portray the business or product.
The final element is the layout itself, and where these aspects actually appear.
By following these basic principles and split testing every aspect as much as possible, we arrived on a landing page that was clearly outperforming our other tests.
The result of this was taking the client’s landing page from 10% conversion rate and 67 conversions in 30 days, to 20% conversion rate and 298 conversions.
Interested in how we could generate similar results for you? Get in touch now!