What Are the Fastest-Growing Industries in Cardiff?

Cardiff has always been more than just the capital of Wales. It’s a city with its own rhythm - a mix of culture, business, and creativity that keeps shifting with the times. Over the past decade, the city has quietly transformed into one of the UK’s most promising hubs for startups, tech firms, and growing businesses.

If you’re running a business here, or thinking about launching one, it helps to know where the momentum is. Some sectors are expanding faster than others, bringing new jobs, new opportunities, and new competition.

So, let’s take a look at the industries that are growing fastest in Cardiff right now, and why they’re thriving.

1. Tech and digital services

Cardiff’s tech scene has grown rapidly in recent years. What used to be a small cluster of digital agencies has turned into a lively ecosystem of startups, scale-ups, and established firms.

The city’s affordable office space, strong universities, and talented graduates have played a big part. Add in a supportive local government and easy access to Bristol and London, and it’s no surprise that tech firms are choosing to set up shop here.

You’ll find everything from software development and app design to cybersecurity, fintech, and AI research. The city’s Cardiff Internet Exchange (IXCardiff) has improved connectivity too, making it easier for tech companies to operate on a larger scale.

Coworking spaces like Tramshed Tech and Tec Marina have become meeting points for founders, freelancers, and creative teams. These spaces give smaller companies the flexibility to grow without committing to long-term leases, which is ideal for early-stage businesses.

If you’re in tech, Cardiff’s mix of talent, affordability, and community makes it a strong place to grow.

2. Creative industries

Cardiff has long been a creative city, and that’s only becoming more visible. Film, television, music, and design all have deep roots here — and they’ve grown stronger with investment and infrastructure.

BBC Cymru Wales’ headquarters in Central Square, along with the continued success of Bad Wolf Studios, have helped turn the city into one of the UK’s leading production hubs. Big-name shows like Doctor Who, His Dark Materials, and Sex Education have brought in jobs and global attention.

Beyond film and TV, Cardiff’s design and digital marketing sectors are expanding too. Agencies, freelancers, and creative collectives are popping up across the city, working with both local and international clients.

The combination of artistic talent, lower overheads, and a strong university network (including Cardiff Met’s School of Art & Design) has made the city a natural home for creative businesses.

3. Green energy and sustainability

Like many cities, Cardiff is shifting towards a low-carbon future. But what makes it stand out is the growing number of local businesses driving that change.

From renewable energy projects and eco-building firms to sustainable food brands and green tech startups, the sector is broad and full of potential. The Welsh Government’s focus on net zero and sustainability targets has opened doors for companies that can deliver practical solutions, especially those working in energy efficiency, electric vehicles, and recycling technology.

The city’s Green Infrastructure Strategy and focus on sustainable transport have also created demand for new services and suppliers. This is one of the few sectors where local action, national policy, and global demand all align.

If you’re looking to build something future-focused, Cardiff’s sustainability scene is worth paying attention to.

4. Life sciences and healthcare

Cardiff has quietly built a strong reputation in the life sciences sector. Anchored by Cardiff University and supported by research centres like the Cardiff Medicentre, the city has become a hub for medical innovation, biotechnology, and diagnostics.

Companies working in genetics, pharmaceuticals, and medical devices are growing fast here. The close connection between research institutions, hospitals, and industry partners helps new ideas move from labs to real-world use more quickly.

The presence of Life Sciences Hub Wales, based in Cardiff Bay, brings together academics, businesses, and the NHS, creating a supportive environment for collaboration and growth.

With an ageing population and increasing demand for healthcare innovation, it’s no surprise that Cardiff’s life sciences sector is expanding steadily year after year.

5. Financial and professional services

Cardiff has a long history in finance, but in recent years, the industry has evolved. The city is now home to a mix of traditional financial services, insurance providers, fintech startups, and accountancy firms serving both local and national clients.

What’s driving this growth is a combination of cost savings and talent. Compared to London or Manchester, Cardiff offers lower overheads and a skilled workforce, which makes it attractive to companies looking to relocate or expand.

The Cardiff Central Enterprise Zone has supported much of this growth, offering infrastructure and incentives for finance and professional services firms. Add to that the rise of fintech, with companies developing digital payment tools, lending platforms, and banking software, and the sector feels more modern and competitive than ever.

Startups in this space benefit from proximity to established players, networking opportunities, and a growing pool of skilled graduates from Cardiff University’s business school.

6. Tourism, hospitality, and leisure

Cardiff’s tourism and hospitality sector has bounced back strongly in recent years. The city’s mix of history, sport, and culture makes it a popular destination for both UK visitors and international travellers.

Events play a big role here. Rugby internationals, concerts, and festivals bring in huge crowds, and local businesses - from hotels to independent restaurants - benefit directly.

The growth of Cardiff Airport and the city’s reputation as a conference destination have also boosted business travel. And with more visitors comes more demand for quality food, accommodation, and experiences.

Smaller, independent businesses have thrived by offering something different - local food, sustainable stays, or niche experiences like walking tours and craft workshops.

Tourism isn’t just about visitors either; it supports a wide range of suppliers, from event organisers and caterers to marketing agencies and transport companies. That ripple effect is part of what keeps the sector strong.

7. Education and training

With several universities and colleges, Cardiff has always been an education city. But the sector has grown beyond traditional teaching.

There’s been a rise in skills-based training providers, coding bootcamps, and online learning platforms. Businesses offering professional development, apprenticeships, or upskilling programmes have found plenty of demand - particularly in tech, healthcare, and sustainability.

The city’s universities are also more connected to industry than ever before, running innovation programmes and partnerships that help students move directly into growing sectors.

Education in Cardiff isn’t just about classrooms anymore, it’s part of the wider business ecosystem.

8. Construction and property development

Walk through Cardiff and you’ll see cranes on the skyline - a sure sign of growth. Large-scale projects like Central Square, Capital Quarter, and the planned redevelopment of Cardiff Bay are driving investment and job creation.

The demand for new housing, office space, and transport infrastructure is fuelling steady work for contractors, engineers, and architects.

There’s also growing interest in sustainable construction, with local firms specialising in eco-friendly materials, modular builds, and low-energy homes.

With population growth and continued regeneration, construction is likely to remain one of Cardiff’s most active sectors for years to come.

9. E-commerce and logistics

Online retail has reshaped the way Cardiff shops and sells. Local brands that once relied on footfall are now thriving online, reaching customers across Wales and beyond.

This shift has created opportunities not just for retailers, but for logistics companies, couriers, and digital agencies.

Small businesses can now compete nationally with the right website, SEO, and fulfilment setup. Cardiff’s central location, strong transport links, and growing tech talent make it an ideal base for online brands looking to scale.

As consumer habits continue to move online, this sector will keep expanding, especially for businesses that pair local roots with digital reach.

Cardiff’s economy has changed a lot over the past decade. While traditional sectors like finance and construction remain strong, new industries (especially tech, sustainability, life sciences, and creative media) are shaping the city’s future.

What makes Cardiff special is its balance. It’s big enough to attract investment and talent, but small enough for collaboration and community. Whether you’re starting a business or looking to grow, there’s real opportunity here, especially if you align with one of these fast-moving sectors.

The city’s growth isn’t just about numbers. It’s about people building something meaningful, right here in the heart of Wales.

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by Paul McDonald

How Do I Get My Business Found on Google Maps in Cardiff?

If you run a local business, getting found on Google Maps isn’t just a nice extra, it’s how the vast majority of customers discover you. When someone searches for “coffee shop near me”, “Cardiff plumber” or “SEO agency in Cardiff”, they’re not scrolling through endless websites. They’re looking at the map.

That little box of local listings is prime real estate. Businesses that appear there get more clicks, calls, and visits. The good news is, you don’t need a huge budget to show up. You just need to know how the system works and how to make the most of it.

Let’s go step by step through how to get your business showing up on Google Maps in Cardiff and what you can do to stay there.

1. Create or claim your Google Business Profile

The first and most important step is setting up a Google Business Profile (GBP). It’s completely free and acts as your digital shopfront. If you’ve been running your business for a while, you might already have a listing — even if you didn’t create it. That’s because Google sometimes builds them automatically using public data.

Go to google.com/business and search for your business.

• If you find a listing, claim it.

• If you don’t, create a new one.

You’ll be asked for basic details like your name, address, phone number, website, and opening hours. Be accurate and consistent — these details should match what’s on your website and anywhere else your business appears online.

Google uses this information to decide whether your business is real, active, and trustworthy. Even small differences, like spelling or abbreviations, can cause confusion, so double-check everything.

2. Verify your business

Once your profile is set up, you’ll need to verify it. This step confirms that you really own or manage the business.

Most Cardiff businesses will get a postcard in the post with a verification code. Occasionally, you’ll be offered phone, email, or video verification instead. Whichever method you’re given, complete it as soon as possible — your profile won’t go live until you do.

Once verified, your business is officially part of Google’s local directory, and you can start optimising it.

3. Fill out every section

A half-finished profile won’t get you far. Google wants to show listings that are complete and useful, so take the time to fill out every detail. That includes:

• Business description: A short paragraph about who you are and what you offer. Write it naturally — think about what your customers want to know.

• Categories: Choose a main category that fits your business (e.g. “Coffee shop”, “Solicitor”, “SEO agency”) and add secondary ones if relevant.

• Services and products: Add what you sell or offer. The more detail you provide, the easier it is for Google to match you to searches.

• Opening hours: Keep them accurate. If they change seasonally, update them.

• Photos: Add clear images of your shop, staff, or work. Listings with photos get more clicks.

Think of your profile as a small website in itself. The more complete it is, the stronger your chances of showing up.

4. Use the right keywords in your profile

When people search for something like “Cardiff electrician” or “Cardiff yoga studio”, Google looks at the words in your profile to decide if you’re a match.

Include relevant keywords naturally in your business description, services, and posts. For example:

• “Independent coffee shop in Cardiff city centre”

• “Affordable wedding photography across South Wales”

• “SEO and digital marketing agency based in Cardiff Bay”

Don’t overdo it — stuffing in keywords makes it look spammy. Just write in plain English and include the terms people might actually type when looking for a business like yours.

5. Collect reviews (and respond to them)

Reviews are one of the biggest ranking factors for local search. They also help people trust you before they’ve even clicked your website.

Encourage happy customers to leave honest feedback. You can:

• Ask in person after a good experience

• Send a follow-up email with a direct review link

• Include a “Review us on Google” button on your website or email signature

Don’t offer discounts or freebies in exchange for reviews — Google can detect that.

When reviews come in, reply to them. Thank people for positive feedback, and handle any negative ones calmly and professionally. Responding shows that you care and helps build trust.

A business with 50 good reviews that replies to each one will almost always outrank a similar one with only five.

6. Add regular updates and posts

Google lets you publish short posts to your Business Profile, a bit like social media updates. These can cover:

• Special offers or promotions

• New products or services

• Events or workshops

• Helpful tips or local news

Posting regularly signals that your business is active, which boosts visibility.

If you’re a Cardiff café, you could post weekly about new menu items or local events. If you’re a tradesperson, you might share before-and-after photos or maintenance advice.

It’s a simple way to keep your listing fresh and engaging — and another chance to include local keywords naturally.

7. Add photos and videos

People often decide whether to visit a business based on what it looks like. A well-lit, genuine photo can make all the difference.

Add images that help people understand what you do:

• Exterior shots so customers recognise your building

• Interior shots that show atmosphere or professionalism

• Product photos

• Team photos for a personal touch

Short videos can work well too — quick tours, introductions, or clips of your team at work.

Google tends to favour profiles with media, so aim to upload a few each month to stay active.

8. Keep your information consistent everywhere

Google checks more than your profile when deciding where to rank you. It looks across the web for matching details — name, address, phone number, and website. This is known as your NAP information.

If your website says “St Mary Street” but a directory listing says “St. Mary’s St.” or uses an old phone number, Google gets mixed signals. That can hurt your ranking.

Make a list of all the places your business appears — directories, social media, review sites — and make sure they all match exactly.

This step doesn’t take long, but it has a big impact on your local SEO.

9. Build local links

Backlinks — links from other websites to yours — help Google understand your authority. For local businesses, links from nearby or relevant sites are especially powerful.

Try:

• Joining local business directories

• Getting listed in Cardiff-focused sites like local chambers, networking groups, or event sponsors

• Partnering with other businesses for cross-promotion

• Reaching out to local bloggers or journalists if you’ve got a story worth sharing

Even a handful of quality local links can help your Maps ranking stand out from competitors.

10. Make sure your website backs it up

Your Google Business Profile and your website work together. If your site is slow, unclear, or missing key information, it can hurt your visibility.

Make sure your website:

• Includes your address, phone number, and opening hours

• Mentions your location on key pages (e.g. “Serving Cardiff and South Wales”)

• Has a clear structure and loads quickly

• Works well on mobile

Google wants to show reliable results. If your website feels incomplete or outdated, it might choose a competitor instead.

11. Track your performance

Once your listing is live, keep an eye on how it’s performing. Google gives you Insights inside your Business Profile showing:

• How many people found you through search or maps

• What search terms they used

• How many clicked your website, called, or requested directions

Check these regularly to see what’s working. If you notice people are finding you through certain keywords, build more content around those. If your views drop, post new updates or add fresh photos.

Treat your profile like a living thing — it performs best when it’s active and cared for.

Getting found on Google Maps in Cardiff isn’t about tricks or shortcuts. It’s about showing Google — and your customers — that your business is real, helpful, and active.

Set up your profile properly, keep your information accurate, gather genuine reviews, and post regular updates. Pair that with a strong website and a few local links, and you’ll soon find yourself climbing those map results.

Once your listing starts bringing in customers, you’ll see why Google Maps is one of the most powerful free tools local businesses have.

If you’re looking for help growing your business and finding customers in Cardiff, get in touch with the leading Cardiff SEO agency.

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by Paul McDonald

What Makes a Good SEO Strategy for Startups?

When you’re running a startup, you’ve got a lot on your plate. You’re trying to get your product or service off the ground, find your first customers, and stretch every pound as far as it can go. It’s easy to see SEO as something to deal with later — something for when you’ve “made it.” But the truth is, getting your search strategy right early on can make a huge difference in creating and increasing your momentum.

A well-thought-out SEO plan helps people find you without you having to pay for every click. It builds visibility, trust, and momentum — all things startups need to survive. 

So let’s look at what it actually takes to enact a good SEO strategy when you’re just getting started.

1. Understand your audience before you do anything else

Before you start worrying about keywords or technical tweaks, get clear on who you’re trying to reach. You can’t build an effective SEO plan without knowing your audience.

Ask yourself:

• Who are they? 
• What problems are they trying to solve? 
• What words or questions would they type into Google?

If you’re launching a Cardiff-based tech startup, for instance, your audience might be small businesses looking for simple digital tools. They’re not searching for “cutting-edge SaaS solutions” — they’re looking for plain, useful answers to everyday problems.

Spend some time listening. Look at forums, Reddit threads, Facebook groups, or even customer emails. See how people describe their problems in their own words. Those phrases often become the keywords you’ll want to target later.

2. Build your website with search in mind

Your website doesn’t need to be fancy. It needs to be clear, fast, and easy to navigate. Think of it as your digital storefront — if people can’t find what they’re looking for, they’ll leave.

A few basics to get right from day one:

• Speed: A slow website loses visitors and rankings. Use free tools like PageSpeed Insights to spot issues. 
• Mobile-friendly design: Most people search on their phones. If your site isn’t mobile-friendly, you’re already on the back foot. 
• Clear structure: Every page should have a clear purpose. Keep menus simple, use headings properly, and don’t bury key pages deep in subfolders. 
• Descriptive URLs: Use clear URLs like /pricing or /about-us instead of random numbers or symbols.

3. Focus on content that answers real questions

Search engines want to show content that helps people. That means the best way to rank is to create pages and posts that genuinely solve problems.

Start by listing the main questions your audience might ask. Then create content that answers them clearly and in plain English.

For example:

• If you’re a financial startup, write about how to manage cash flow or how to choose business banking tools. 
• If you sell eco-friendly products, explain the materials you use and how they compare to common alternatives. 
• If you’re a B2B service, create guides that help small businesses make sense of your industry. 

You don’t need long essays or jargon-filled whitepapers. Just be helpful and consistent. Over time, you’ll build authority and trust — two things Google values.

4. Target the right keywords (not the biggest ones)

One of the biggest mistakes startups make is chasing keywords that are far too competitive. You’re not going to outrank big names straight away, and that’s okay.

Instead, look for long-tail keywords — the more specific, less competitive searches that your ideal customers are using. These often reflect real buying intent.

For example, instead of aiming for “project management software” (where you’ll be competing with giants), target “project management tool for small teams” or “Cardiff project management software”.

Free tools like Google’s Keyword Planner or AnswerThePublic can help you find these phrases. Aim for a mix of content:

• Top-of-funnel: Helpful guides that introduce people to your topic 
• Middle-of-funnel: Comparison or “how to choose” posts 
• Bottom-of-funnel: Product pages or reviews that capture ready-to-buy searches 

The aim is to meet people wherever they are in their decision process.

5. Build trust with clear messaging

SEO isn’t just about getting clicks. It’s about keeping the right people on your site once they arrive. That means your message needs to be clear and believable.

When someone lands on your homepage, they should instantly understand:

• What you do 
• Who you help 
• Why they should trust you, if they fall under the group you’re helping 

Startups sometimes make the mistake of being vague or overcomplicating their offer. Keep it simple. Use real language. Avoid buzzwords.

If you have early testimonials, reviews, or press mentions, feature them. They give social proof and reassure visitors that you’re credible. If you don’t have any yet, use transparency to build trust — show the people behind the business, tell your story, and be honest about what stage you’re at.

6. Don’t ignore local SEO

If your startup serves a specific area, local SEO can bring in valuable leads.

Make sure you:

• Create a Google Business Profile with accurate information 
• Add your address and opening hours on your website 
• Use local keywords on your pages (e.g. “Cardiff SEO agency” or “Bristol meal prep delivery”) 
• Encourage reviews from real customers 

Local SEO is one of the fastest ways for new businesses to get visibility. People trust local search results because they feel more personal and relevant.

Even if you plan to scale nationally, building local recognition first can help you gain traction faster.

7. Earn backlinks naturally

Backlinks — links from other websites to yours — are still the strongest signals Google uses to measure authority. For startups, they’re also a way to build credibility.

You don’t need hundreds of them. You just need very high quality ones that are relevant to your niche. A few links from trusted sites in your industry can do more than dozens from irrelevant directories.

Ways to earn backlinks early on:

• Share your story with local news or business sites
• Contribute guest posts to relevant blogs
• Create useful resources (like checklists or data roundups) that others want to reference
• Build partnerships with other small businesses and swap helpful mentions
• Work with the leading backlink agency in Cardiff

Avoid spammy link-building offers. Search engines are smart enough to tell when links are bought or forced. Focus on genuine connections — they last longer and carry more weight.

8. Keep an eye on the data

You don’t need to be a data expert, but you do need to track your progress. Without it, you’re just guessing.

Set up Google Analytics and Google Search Console — they’re free and give you useful insight into what’s working. You’ll see which pages attract traffic, which keywords you’re ranking for, and where people drop off.

Check in regularly, but don’t obsess over daily fluctuations. SEO takes time. What you’re looking for is steady improvement — more impressions, better rankings, and growing organic traffic.

If something’s not working after a few months, tweak it. Try a different headline, expand your content, or improve your internal links. SEO is an ongoing process, not a one-off task.

9. Be patient and consistent

This might be the hardest part for startups: SEO takes time. You might not see big results in the first few months, but the payoff compounds. Each blog post, each link, and each small tweak builds momentum.

Many businesses give up too soon, jumping to paid ads or social media instead. Those can work, but they stop bringing traffic the moment you stop paying. SEO, on the other hand, keeps delivering long after the work is done.

Consistency is key. Publish content regularly, keep your site updated, and stay focused on helping your audience. Over time, you’ll start seeing results — and they’ll keep growing.

10. Combine SEO with other channels

SEO works best when it’s part of a wider marketing plan. Use your content across different channels. Share blog posts in your newsletter. Repurpose guides into short LinkedIn updates. Create videos from your written content.

Each channel helps the others. Social media drives traffic, email keeps people engaged, and SEO brings in new visitors. Together, they create a stronger brand presence and more opportunities for people to discover you.

A good SEO strategy for startups doesn’t need to be complicated. It just needs to be clear, consistent, and grounded in what your audience actually needs. Focus on building a helpful website, creating content that answers real questions, earning genuine backlinks, and tracking your progress along the way.

Start early, stick with it, and your SEO work will become one of your startup’s strongest long-term assets.

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by Paul McDonald

How Do I Build a Brand Online in 2025?

Building a brand online used to mean setting up a website, posting a few updates on social media, and hoping for the best. These days, it’s far more layered than that. People don’t just buy from brands anymore — they buy into them. They want to know what you stand for, how you treat customers, and whether you’re someone they can trust.

If you’re running a business in 2025, the online space is crowded. But the good news is, you don’t need a huge budget or a team of marketers to build something meaningful. You just need a clear sense of who you are, who you’re speaking to, and how you show up across the internet.

So, let’s walk through what really matters when you’re building a brand online this year.

1. Start with clarity

Before you jump into content or logos or taglines, you need to know exactly what your brand stands for. This might sound obvious, but it’s where most businesses go wrong. They skip straight to the fun stuff — colours, fonts, social media handles — without first pinning down the basics.

Ask yourself three questions:

• Who are you trying to help?
• What do you want to be known for?
• Why should someone choose you over another brand?

If you can’t answer those clearly, your message will always feel muddled.

Let’s say you run a local coffee roastery in Cardiff. Are you all about sustainability? Do you specialise in small-batch blends? Or are you focused on bringing café-quality coffee to people’s homes? Each of those positions leads to a different story, a different tone, and a different type of customer. Clarity upfront saves a lot of confusion later.

Once you’ve got that foundation, you can build everything else around it — from your website copy to your Instagram captions.

2. Know your audience

You can’t build a brand without knowing who you’re talking to. Your audience shapes everything: the tone you write in, the platforms you use, even the way you present your products or services.

Don’t overcomplicate this with made-up personas or fancy charts. Think about your real customers. Who are they? What do they care about? Where do they spend time online?

If you’re a local business, your audience might be people within your community who value friendly service and reliability. If you sell something niche, like handmade running gear, your audience could be enthusiasts who love specialist detail and authenticity.

The clearer you are about who they are, the easier it becomes to speak in a way that connects.

Spend time reading the comments they leave on competitors’ pages. Look at what kind of content they share. Listen to the words they use — it’ll help you reflect their language in your own. That’s what builds a sense of familiarity and trust.

3. Get your visuals right

Your brand’s visual identity is the first thing people notice. It doesn’t need to be flashy or overly designed. It just needs to look consistent and feel like you.

That means:

• A logo that looks clean and works in different formats (website, social, packaging)
• A colour palette that fits your tone (muted tones for calm, bold colours for energy)
• Fonts that are easy to read and consistent across platforms
• Photography or imagery that feels authentic

Don’t underestimate the power of simplicity. A brand that looks tidy and intentional gives the impression of professionalism, even if it’s run by one person.

If you’re not a designer, use templates as a starting point — Canva, Figma, or Adobe Express all have strong free options. Just make sure you tweak them enough that your brand doesn’t look like everyone else’s.

4. Build a website thatworks for people (and search engines)

Your website is your online home. It’s where potential customers land when they’re curious about what you do. So make sure it actually tells them.

It should:

• Load quickly
• Work well on mobile
• Be easy to navigate
• Have clear calls to action (buy now, book a call, get a quote)
• Use plain, friendly language

If you’re local, include your area on key pages so you show up in local searches. For example, “SEO agency in Cardiff” or “Cardiff wedding photographer”.

Don’t forget SEO basics: titles, headings, and meta descriptions still matter. They’re not just for Google — they help people understand what each page is about before clicking.

You don’t need to over-optimise or cram keywords everywhere. Just write naturally, answer the questions your audience has, and make sure your content is useful.

In 2025, your website won’t get seen without good SEO and a strong backlink profile due to the high level of competition, so consider a trustworthy SEO agency to help.

5. Create content with purpose

Content is how people get to know your brand before they ever buy from you. Whether it’s blogs, videos, podcasts, or short posts on social media, the goal is to help, educate, or entertain.

The trick is consistency. You don’t have to post every day — just show up regularly. Choose a format you can stick with. For some, that’s weekly blog posts. For others, it might be short-form video or newsletters.

When you create content, ask yourself:

• What does my audience want to learn or solve?
• What questions do they ask before buying?
• What can I share that builds trust?

If you’re an accountant, that could be short posts explaining tax changes. If you run a café, it might be behind-the-scenes clips or brewing tips. If you’re an SEO agency, you could share practical tips about ranking locally or improving site speed.

Content should always lead back to your brand values. If you care about transparency, be open about your process. If you focus on quality, show the work behind it.

6. Build trust through reviews and testimonials

People trust other people more than they trust marketing. Reviews, testimonials, and case studies give your brand credibility and show that you deliver on your promises.

Encourage happy customers to leave feedback — Google reviews, Trustpilot, or even simple quotes you can use on your website. Respond to them too, whether they’re positive or negative. It shows you care.

If you’re service-based, a few detailed testimonials are more powerful than a dozen one-liners. Try to get specific comments that describe the problem you solved or the result you delivered.

For example: “Our traffic grew by 60% after three months” sounds far stronger than “Great service”.

7. Be social, not just present

It’s easy to think of social media as a broadcast tool — somewhere to post updates and announcements. But it’s far more powerful when you treat it like a conversation.

Reply to comments. Ask questions. Share other people’s posts. Celebrate local wins. The more human you are, the more people engage.

Choose platforms that suit your brand and audience. If you’re B2B, LinkedIn might make sense. If your work is visual, focus on Instagram or TikTok. If you’re building community, consider Facebook groups or even Discord.

Don’t try to be everywhere. It’s better to do one or two channels well than spread yourself thin across five.

8. Email still matters

Social media can drive awareness, but email is where you build relationships. It’s a direct line to people who’ve already shown interest.

Start with a simple sign-up form on your website. Offer something in return — a free guide, discount, or early access to new products. Then send regular updates with useful content, stories, or offers.

Keep your emails personal and conversational. Write as if you’re speaking to one person, not a crowd. And don’t just sell — share advice, updates, or insights that make people look forward to hearing from you.

9. Stay consistent

Consistency is one of the biggest differences between brands that grow and those that fade. You don’t need to be perfect, but your tone, visuals, and message should line up wherever someone finds you.

If your website is formal and your social media is casual, it confuses people. The same goes for mixed messages — if one post says you’re a luxury brand and the next pushes discounts, it creates doubt.

Everything you put out should sound like it comes from the same person. Over time, that builds familiarity — and familiarity builds trust.

10. Keep learning and adapting

The online world moves fast. New platforms appear, algorithms change, and what worked last year might not work now. The brands that last are the ones that pay attention.

That doesn’t mean chasing every new trend. It means being curious. Look at what your audience responds to. Test new ideas. Review your analytics now and then to see what’s driving results.

And most of all, keep your ear close to your customers. Their needs and habits will guide where your brand should go next.

Building a brand online in 2025 isn’t about being the loudest. It’s about being clear, consistent, and trustworthy. Start with a strong foundation, show up where your audience spends time, and create content that feels genuine. Do that long enough, and people will start recognising — and recommending — your name without you needing to shout.

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by Paul McDonald

The Ultimate Guide to On-Page SEO for Beginners

The Ultimate Guide to On-Page SEO for Beginners

On-page SEO is the practice of optimising individual web pages to rank higher on search engines like Google. For businesses in Cardiff or elsewhere in the UK, mastering on-page SEO can drive more traffic to your website, attract local customers, and boost conversions. This guide explains the essentials of on-page SEO in a clear, straightforward way, offering practical steps that beginners can follow to improve their website’s performance. Whether you run a small shop in Roath or an online service across Wales, these techniques will help you get noticed online.

What is On-Page SEO?

On-page SEO refers to everything you do directly on your website’s pages to make them more appealing to search engines and users. This includes tweaking content, images, and technical elements to ensure your site is easy to find and provides value to visitors. Unlike off-page SEO (such as building backlinks) or technical SEO (like improving site speed), on-page SEO focuses on what you control within each page—think titles, headings, and keywords.

The goal? To help search engines understand what your page is about and match it with what people are searching for. For example, if someone in Cardiff searches “best coffee shop near me,” well-optimised on-page elements can help your café’s website appear at the top of the results.

Why On-Page SEO Matters for Your Business

Search engines like Google use algorithms to decide which websites rank highest. These algorithms consider hundreds of factors, many of which are tied to on-page SEO. A well-optimised page can:

• Attract more clicks from search results.

• Keep visitors on your site longer by offering clear, relevant content.

• Boost your rankings for specific keywords, especially local ones like “Cardiff bakery.”

• Build trust with users through a professional, user-friendly website.

For small businesses, on-page SEO is a cost-effective way to compete with larger companies. You don’t need a huge budget to write better page titles or improve your content—you just need to know where to start.

Key Elements of On-Page SEO

Let’s walk through the core components of on-page SEO and how to apply them. Each step is simple enough for beginners but powerful enough to make a difference.

1. Craft Clear, Keyword-Rich Title Tags

The title tag is the clickable headline that appears in search results. It’s one of the first things users and search engines see, so it needs to be clear and relevant. A good title tag:

• Includes your main keyword (e.g., “Cardiff web design”).

• Is under 60 characters to avoid being cut off in search results.

• Describes the page’s content accurately.

Example: Instead of “Web Services,” use “Affordable Web Design in Cardiff | Your Company Name.” This tells users and Google exactly what the page offers and includes a local keyword.

Action step: Review your website’s title tags. Use a tool like Yoast SEO (for WordPress users) or Screaming Frog to check if they’re too long or missing keywords. Update them to include your primary keyword and, where relevant, your location.

2. Write Compelling Meta Descriptions

The meta description is the short snippet below the title in search results. While it doesn’t directly impact rankings, it influences whether someone clicks on your page. A strong meta description:

• Summarises the page in 120–160 characters.

• Includes your main keyword.

• Entices users to click with a clear call-to-action.

Example: For a Cardiff bakery, instead of “We sell cakes,” try “Discover delicious cakes at our Cardiff bakery. Order now for fresh, local treats!” This is specific, engaging, and includes a keyword.

Action step: Check your meta descriptions. If they’re missing or vague, rewrite them to include keywords and a reason to visit your site. Avoid duplicating meta descriptions across pages, as this can confuse search engines.

3. Use Headings to Structure Your Content

Headings (H1, H2, H3, etc.) organise your content for both readers and search engines. The H1 tag is your page’s main heading, like the title of a chapter. Subheadings (H2, H3) break up the text into digestible sections.

• Use only one H1 per page, and include your main keyword.

• Add keywords naturally in H2 and H3 tags to signal what each section covers.

• Keep headings clear and descriptive (e.g., “Our Cardiff SEO Services” instead of “Services”).

Example: On a page about SEO services, your H1 could be “SEO Services in Cardiff,” with H2s like “Local SEO for Small Businesses” and “Keyword Research for Better Rankings.”

Action step: Check your pages for proper heading structure. Ensure you have one H1 and use H2s and H3s to break up long sections of text. If you’re on WordPress, the editor’s heading options make this easy.

4. Optimise Your Content with Keywords

Keywords are the words or phrases people type into Google. Finding and using the right keywords is at the heart of on-page SEO. Here’s how to do it:

• Research keywords: Use free tools like Google Keyword Planner or paid ones like Ahrefs to find terms your audience searches for, like “Cardiff plumber” or “vegan restaurants Cardiff.”

• Place keywords strategically: Include your primary keyword in the title, H1, first paragraph, and a few times throughout the content. Don’t overdo it—aim for natural phrasing.

• Use related keywords: Include variations or secondary terms (e.g., “plumbing services Cardiff” alongside “Cardiff plumber”) to cover more search possibilities.

Example: If you’re a Cardiff florist, your primary keyword might be “Cardiff flower delivery.” Sprinkle it in your content naturally, like “Order Cardiff flower delivery for same-day service” or “Our Cardiff flower delivery brings fresh bouquets to your door.”

Action step: Identify one or two primary keywords for each page. Rewrite sections to include these keywords naturally, avoiding awkward repetition.

5. Make URLs Short and Descriptive

Your page’s URL should be simple and reflect its content. A clean URL helps search engines and users understand what the page is about.

• Use keywords in the URL (e.g., yoursite.com/cardiff-seo-services).

• Keep it short and avoid random numbers or symbols (e.g., not yoursite.com/p=123).

• Use hyphens to separate words (not underscores).

Example: Instead of yoursite.com/services/page1, use yoursite.com/cardiff-web-design.

Action step: Audit your website’s URLs. If they’re messy or unclear, update them. For WordPress sites, go to Settings > Permalinks and choose a structure like “Post name.”

6. Optimise Images for Speed and Search

Images make your website visually appealing, but they can slow it down or miss SEO opportunities if not optimised. Here’s what to do:

• Compress images: Use tools like TinyPNG to reduce file sizes without losing quality. Smaller files mean faster load times.

• Add alt text: Describe each image with a short, keyword-rich phrase (e.g., “Cardiff wedding flowers” for a florist’s photo). This helps search engines understand the image and improves accessibility.

• Use descriptive file names: Instead of “IMG123.jpg,” name files like “cardiff-wedding-flowers.jpg.”

Action step: Check your website’s images. Compress any large files and add alt text with relevant keywords. If you’re unsure about load times, use Google’s PageSpeed Insights to identify slow images.

7. Create High-Quality, Useful Content

Content is the backbone of on-page SEO. Search engines reward pages that answer users’ questions clearly and thoroughly. For example:

• Write for your audience, not just Google. If you’re a Cardiff gym, explain how your classes fit busy schedules or offer tips for beginners.

• Aim for at least 300–500 words per page, but prioritise quality over length. Longer content (like this guide) can work well for in-depth topics.

• Include local references where relevant, like mentioning Cardiff landmarks or neighbourhoods to connect with your audience.

Action step: Review your website’s key pages (e.g., homepage, services, about). Add or rewrite content to make it more detailed, helpful, and locally relevant.

8. Add Internal and External Links

Links help search engines understand your site’s structure and credibility.

• Internal links: Link to other pages on your site (e.g., from a blog post to your services page). This keeps users engaged and helps Google crawl your site.

• External links: Link to reputable websites, like a Cardiff business directory or industry resources. This shows Google your content is well-researched.

Example: In a blog post about Cardiff events, link to your “Event Planning Services” page and an external site like Visit Cardiff.

Action step: Add 2–3 internal links to relevant pages on each page. Include 1–2 external links to trusted sources where appropriate.

Common On-Page SEO Mistakes to Avoid

• Keyword stuffing: Repeating keywords unnaturally can hurt rankings and make content hard to read.

• Ignoring mobile users: Ensure your site is mobile-friendly, as most searches happen on phones. Test this with Google’s Mobile-Friendly Test tool.

• Neglecting page speed: Slow pages frustrate users and lower rankings. Use tools like GTmetrix to identify issues.

• Duplicate content: Avoid using the same text on multiple pages, as this confuses search engines.

Tools to Get Started

You don’t need to be an expert to start with on-page SEO. These free or affordable tools can help:

• Google Search Console: Tracks your site’s performance and flags SEO issues.

• Yoast SEO (WordPress): Guides you through optimising titles, meta descriptions, and content.

• Ubersuggest: Finds keyword ideas and analyses competitors.

• Screaming Frog: Scans your site for broken links, missing tags, and more (free for up to 500 URLs).

Putting It All Together

On-page SEO doesn’t have to be overwhelming. Start with one page—your homepage or a key service page—and work through these steps: optimise the title, meta description, headings, keywords, URLs, images, and content. Test your changes with tools like Google Search Console, and track your rankings over time. For Cardiff businesses, adding local keywords and references can give you an edge in attracting nearby customers.

By focusing on these fundamentals, you’ll build a website that’s easier for search engines to find and more appealing to your audience. If you’re ready to take your Cardiff business to the next level, on-page SEO is the place to start. Want to dive deeper? Reach out to a local SEO agency to refine your strategy and see faster results.

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by Paul McDonald

Where to Find the Best Sunday Lunch in Cardiff

Cardiff, as the capital of Wales, knows how to do a Sunday lunch right. It’s a city where cozy pubs, modern bistros, and family-friendly restaurants serve up plates piled high with roast potatoes, tender meats, vibrant vegetables, and gravy that hits all the right spots. Whether you’re a local looking for a new favorite or a visitor wanting a taste of Welsh comfort food, Cardiff’s Sunday lunch scene has something for everyone. After digging into reviews, menus, and of course enjoying a few meals, we’ve rounded up some of the best spots in the city for a Sunday roast, from traditional to creative, with options for vegetarians and vegans too. 

The Potted Pig: A Vault of Flavor

Tucked beneath the city streets in a former bank vault, The Potted Pig offers a Sunday lunch that’s as memorable as its setting. Exposed brick and vintage safes create a cozy, industrial vibe that’s perfect for a relaxed meal. Their Sunday roast menu features classics like pork belly with crackling and beef brisket, alongside less common options like pheasant for those wanting to mix things up. Each plate comes with crispy roast potatoes, seasonal vegetables, cauliflower cheese, and a Yorkshire pudding that’s light yet substantial. The gravy is rich and plentiful, and reviewers rave about the generous portions—often calling it one of the best roasts they’ve ever had. A Google review from Andrew T. sums it up: “Probably the best Sunday lunch I have ever eaten.” Vegetarians aren’t left out, with a mushroom and cashew Wellington that’s just as hearty. Expect to pay around £17-£22 per person, and book ahead, as this spot fills up fast.

The Conway: Pontcanna’s Neighborhood Gem

In the foodie haven of Pontcanna, The Conway stands out for its warm welcome and quality dishes. This pub and restaurant serves a Sunday roast sharing board perfect for couples or small groups, featuring a trio of meats—think slow-cooked beef brisket, pork loin, and lamb—paired with pigs in blankets, Yorkshire puddings, and a rainbow of vegetables. The red wine gravy ties it all together. Vegetarians can opt for a mushroom and cashew Wellington that’s packed with flavor. Prices hover around £17-£20 per person, and the atmosphere is cozy yet lively, with friendly staff who make you feel at home. One Tripadvisor reviewer called their Sunday lunch “brilliant,” praising the tender beef brisket and generous portions. If you’re after a community vibe with top-notch food, The Conway is a must-visit.

Daffodil: Fine Dining with a Welsh Touch

Just off Queen Street, Daffodil brings a touch of elegance to Sunday lunch. This restaurant champions local Welsh suppliers, sourcing produce from nearby artisans, many found at Cardiff Market. Their Sunday roast menu includes pork loin with crackling, lemon and thyme-marinated half chicken, and a vegetarian nut roast, all served with duck fat roast potatoes, leeks baked with smoked cheese, and seasonal vegetables. The gravy is rich and well-seasoned, and the hidden garden area adds a peaceful backdrop for your meal. Prices are reasonable for the quality, starting at around £18 per person. A review on their website highlights the “locally sourced Welsh dishes” enjoyed by a cozy fire, making Daffodil a great pick for those wanting a refined yet approachable roast. Reservations are recommended, especially for the garden seating.

Brewhouse & Kitchen: Gravy Galore

For gravy lovers, Brewhouse & Kitchen in Sophia Gardens is a dream destination. Described by a Tripadvisor reviewer as serving “the best Sunday roast in Cardiff,” this craft beer gastropub offers free extra potatoes and bottomless gravy with every roast. Options include half a free-range “beer can” chicken, beef, pork loin, or a squash and lentil filo parcel for vegetarians. Each plate comes with roast potatoes, seasonal vegetables, homemade Yorkshire puddings, and that glorious gravy. Prices start at £12.95, making it a budget-friendly choice without skimping on quality. The terrace is perfect for people-watching, and the craft beer selection pairs beautifully with your meal. Book early, as it’s a popular spot, especially on sunny Sundays.

The Old Cottage: Rustic Charm in Lisvane

For a taste of the countryside without leaving Cardiff, The Old Cottage delivers. This luxurious pub in South Glamorgan serves Sunday roasts with all the trimmings: plump Yorkshire puddings, goose-fat roasted potatoes, and seasonal vegetables. Choose from roast lamb rump, pork loin, chicken, or succulent beef, with a vegan nut roast available too. Prices range from £15-£20, and the portions are generous, making it ideal for family gatherings. The setting is picturesque, with a warm, welcoming atmosphere that feels like a proper Sunday escape. Total Guide to Cardiff calls it “the perfect place to be on a Sunday afternoon,” and locals agree, praising the quality and consistency. It’s a bit off the beaten path, so a car or taxi is handy, but the experience is worth it.

Heaneys: A Culinary Experience in Pontcanna

Heaneys, run by chef Tommy Heaney, elevates Sunday lunch to a culinary event. This laid-back yet sophisticated restaurant in Pontcanna offers a set menu (£27 for two courses, £32 for three) with dishes like dry-aged beef, BBQ lamb with confit shoulder, or Cornish skate wing. The vegetarian options, like butternut squash and pine nut pithivier, are just as impressive. Reviewers on Google call it “some of the best food in Cardiff,” with starters like fishcake in coconut Thai sauce stealing the show. The atmosphere is relaxed, with low lighting and a vibey playlist, making it great for a special Sunday. Book well in advance, as Heaneys is a local favorite for its creative take on the roast.

Thomas Restaurant: Cardiff Bay’s Hearty Feast

In the heart of Cardiff Bay, Thomas Restaurant serves a traditional Sunday lunch that’s all about local produce. Their menu features Welsh roast beef, pork belly, or chicken, alongside vegetarian and vegan options like a nut roast. Expect fluffy roast potatoes, seasonal vegetables, and the option for cauliflower cheese. Prices start at £15 for a two-course meal, and kids under five eat free with a paying adult, making it a great family spot. The restaurant’s vibrant setting and free parking add to the appeal. Their website claims it’s “one of the best Sunday lunches in Cardiff Bay,” and reviewers praise the generous portions and fresh ingredients. Bookings are available from 12pm to 5pm, and large groups need a small deposit.

Society Standard: Trendy and Traditional

Society Standard is a trendy bar in Cathays that nails the classic Sunday roast. Their menu includes sirloin of beef with horseradish, pork loin, or a vegetarian option, all served with roast potatoes, root vegetables, braised red cabbage, and a massive homemade Yorkshire pudding. Prices range from £15-£18, and they’re known for catering well to dietary needs, including gluten-free cauliflower cheese and gravy. A Google review from Olivia A. calls it the “best roast dinner around Cardiff,” highlighting the friendly service and allergen-friendly options. The laid-back vibe and central location make it a great choice for a casual Sunday with friends.

The Botanist: A Foliage-Filled Feast

For a Sunday roast with a side of Instagram-worthy decor, The Botanist delivers. This foliage-adorned restaurant in the city center serves up lamb shoulder, sirloin of beef, pork belly, roast chicken, or a vegetable Wellington, all with crispy roast potatoes, seasonal vegetables, and Yorkshire puddings. Prices start at £16, and the portions are generous. The atmosphere is lively, with live piano performances from 1pm to 4pm adding a touch of elegance. DesignMyNight calls it one of the best spots for a Sunday lunch in Cardiff city center, and reviewers love the vibrant setting and flavorful dishes. It’s a great pick for a fun, upbeat Sunday.

Tips for the Perfect Sunday Lunch Experience

• Book Ahead: Cardiff’s best Sunday lunch spots fill up quickly, especially in popular areas like Pontcanna and the city center. Make reservations a week or two in advance, particularly for larger groups.
• Check for Dietary Options: Many of these restaurants, like Brewhouse & Kitchen and Society Standard, cater to vegetarians, vegans, and gluten-free diners. Always call ahead to confirm specific needs.
• Timing Matters: Most places serve Sunday lunch from 12pm to 5pm, but some, like Browns, may sell out by evening. Aim for an early or mid-afternoon slot to avoid disappointment.
• Explore Beyond the City Center: While spots like The Potted Pig and The Botanist are central, venturing to Lisvane (The Old Cottage) or Llandaff (Heathcock) can offer a more relaxed, countryside feel.
• Pair with a Drink: Cardiff’s pubs and restaurants often have great beer, wine, or cocktail lists. Daffodil’s extensive wine selection or Brewhouse & Kitchen’s craft beers can elevate your meal.

Final Thoughts

Cardiff’s Sunday lunch scene is a mix of tradition and creativity, with something for every taste and budget. Whether you’re craving a classic roast with all the trimmings at The Conway, a refined experience at Heaneys, or a gravy-soaked feast at Brewhouse & Kitchen, the city has you covered. Each spot brings its own charm, from historic pub settings to modern dining rooms, ensuring your Sunday is spent savoring good food and great company. So, grab your friends or family, book a table, and dig into one of Cardiff’s best Sunday lunches. You won’t be disappointed.

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by Paul McDonald